Apple iAds: Anúncios podem chegar a custar 10 milhões de dólares

Com um nicho de mercado fiel e disposto a pagar valores premium por produtos de marca, os usuarios dos produtos iPhone, iPad e iPod são o alvo ideal para propagandas do iAds, que espera também ter como parceiros anunciantes marcas que estejam dispostas a pagar pelo menos 100 a 200 mil dólares, sendo que anúncios podem chegar a custar 10 milhões.

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Apple iAd Aims Upscale - Information week:

"High-profile partners are being sought by Apple for its iAd platform, ones willing to pay well and make a splash.

Apple has done what nearly every ad network wants to do: find a way to turn millions of high-end consumers with a disposable income-the very consumers who buy Apple products-into a captive audience for advertisers," said Mark Simon, VP of industry relations for search engine marketing firm Didit, in an e-mail. "Obviously, Apple wants to tap into that audience to offer advertisers a direct, premium ad buy."

Apple announced iAd when it presented a preview of its iPhone OS 4.0 earlier this month. In an attempt to differentiate the iAd experience from other mobile advertising, the company said that iAds will combine the emotional impact of television ads with the the interactivity of Web ads."